Led by Ms. Jayne Estève Curé
Fashion Brand DNA “Past & Present”
What Makes a Brand and Who is Behind it Today?
Date: | 3 October 2008 / 14:30-16:00 |
Venue: | Hong Kong Convention & Exhibiton Centre |
Language: | English |
Fees: | Standard fee: US$75/person |
What is Fashion Brand DNA?
The DNA content of a fashion brand in today's market and the way it is used strategically are fashion's fundamental issues that build long-term success.
Purpose of this seminar
This seminar aims to allow participants to understand the importance of achieving brand coherence and consistency to build a strong, durable and successful brand.
Goals to be achieved
The input provided by this "Brand Analysis" theme will enable participants to approach an understanding of how to analyse and comprehend the essence of a brand by exploring the fashion brand's essential components, namely its DNA, CODES, IMAGES and VALUES.
This approach enables participants to uncover and analyse the elements that constitute a brand's very core. Participants will learn how to differentiate and combine elements that can be immaterial/irrational or material/rational and understand how, together, these make-up the brand's particular added value. An added value is recognised today as comprising the company's fundamental capital.
Participants will understand through the analysis of several international brands, including Chanel, Balenciaga, Dior, Gucci, Chloë, Stella McCartney, Jean-Paul Gaultier, Vivienne Westwood, Swarovski and Louis Vuitton, how, from this focal point, a coherence is achieved for the whole brand.
The conference will finish with a concise "Who's Who" of today's top fashion house artistic directors that will conclude the overall subject in a rich visual way.
Speaker
Ms. Jayne Estève Curé will approach fashion on two levels: decisive fashion culture and astute fashion development strategy. To see her biography, please click here.
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Organised by BLC Leather Technology Centre Ltd and APLF Ltd. For further details, please contact | |||||||
